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3 Great Reasons To Fill A Skip!

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When you get into spring-cleaning mode, it’s normally time to say goodbye to some unwanted clutter and fill a skip! By learning to let go of unwanted items in your home your space becomes cleaner, and your mind becomes clearer.

So, apart from the obvious benefits of a good clear-out, we’ve identified 3 other benefits to consider!


Gets You Organised & Focused – Putting on the gloves and clearing out the unused and unwanted items in your home, garden and shed helps to get super organised. When our living environment is more orderly we tend to be more focused which allows us to make better decisions on everything.

Gets You in Shape – If losing weight and getting fit is on your agenda, a deep spring-cleaning will certainly start the ball rolling. All that lifting will get the right muscles moving. Spring cleaning is not just a chore, it’s a commitment to an end goal and cleaning out the mess in your life. As a plus you will be actively exercising as you do so. If you really find that you love it, you can always volunteer to tidy up the neighbour’s home! Put your safety first. But be sure to always ask for help moving big or heavy items or climbing up ladders.

Makes You Happy & Healthy! – The act of cleaning is considered by many experts to be therapeutic and relaxing.  Life’s little negativities and stresses can become nonexistent while spring-cleaning. What may appear to be a chore is actually a great stress reliever. Tidying guru Marie Kondo has developed an entire business on how to defeat clutter and discover what sparks joy!

So, put a smile on your face today, spark some joy and hire a skip!


Introducing The City Bin Co. Junior Crew

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It happened quietly. First one, then another. Then we started getting notes from parents. And more notes and more until it became apparent…

Kids really, really love bin trucks.

They love the sound, the size, the uniform of the crew, and the regularity. They wait by their windows and doors every collection day, anticipating the growl of the truck as it enters their estate and, weather-permitting, they line up outside to pay tribute to their heroes.

Our fans in action



By way of an example, here’s some of the notes we’ve received…

“The crew on that route today made my toddler’s day when they all waved at him while he was watching them – he’s at that loving big trucks stage.”

“I have two children, ages 4 and 2 and they wait ‘somewhat’ patiently all week to see your red truck coming up our road! Your crew on our road is so friendly and lovely and they never forget the two waving kids on our doorstep every week! Words can’t describe the excitement when the kids hear the truck arriving and it makes his whole week to get a wave from the guys and even a ‘beep beep’ from the truck! He spends the entire week telling everyone about it.”

“Your field team on the trucks always have a wave and beep of the horn when my kids excitedly see them pull up (5 years ago with child 1 and now with child 2) and are always friendly. We genuinely open the front door and let my son watch them roll by every Monday because that’s his biggest action item of the week in his little life.”

The Science Behind the Fascination

But we can’t take all the credit for this (even though we do take a huge amount of pride in it!) – there seems to be some real science behind it as we discovered in this article by It turns out that various factors contribute to this fascination.

First is routine. Kids love routine and typically the collection schedule happens at the same time every week. Secondly, children frequently think of the truck as an enormous living creature— “It has lights and those look like eyes, so suddenly it’s got a face,”. Thirdly, trucks are loud, properly loud – and kids mimic these noises with their own toys. For many, it’s as if a Transformer has turned up at their house! The fascination goes as far as having a YouTuber called Blippi (I’m not sharing the link!) rack up about 31.8m views for his song about garbage trucks.

So, what can we do?

With all these emails, notes, and photos, we figured we had better find a way to repay this fandom.

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So, we created City Bin Juniors (CBJ) as a way to say ‘thank you’ to all those who take the time to show appreciation to our crews. We developed a new logo, a t-shirt, bag, fridge magnet, and some other pieces depending on the age. And having done a test batch it looks like we’ll be heading back to the suppliers for more pretty soon!

For now, the best way to get your hands on a pack is to head over to our Instagram, Facebook, or Twitter pages where we have a competition to give away some of these packs. So, if your little bin truck fan wants to join the CBJ crew – check out the competition!

And keep waving – it makes our day!

Sus Featured

21 Sustainability Tips for 2021

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It’s easy to hop on the Sustainable Living bandwagon, and what perfect timing to set sustainability goals as your New Year’s Resolutions, but do you really know why we should be trying to live more sustainably?


Our planet can only produce a finite number of resources – from food to water – and can only withstand a certain degree of greenhouse gas emissions to stay healthy. We only have one Earth and are utterly dependent on it for our survival and well-being. At the moment, we are producing resources, using energy, and creating waste at a rate which isn’t sustainable. People and nature will face severe consequences if our current consumption increases.

Living sustainably is a lifestyle that reduces our environmental impact in many ways, from the food we buy to the daily commute. By making some small changes to your lifestyle, you can reduce your carbon footprint and help to tackle these issues. You simply need to do whatever works for you and remember that the small things matter.


So, here are our 21 easy ways to become more sustainable in 2021:


At Home

  1. Reduce your food waste. Read our blog post for easy ways to reduce food waste at home.
  2. Proper waste management – recycle and dispose of waste correctly.
  3. Use LED lighting or CFL bulbs instead of incandescent lighting as it is proven to last longer, which reduces the need to keep purchasing light bulbs.
  4. Open your blinds and use as much natural light as possible before switching on your light bulbs.
  5. Turn off your lights when you leave a room.
  6. Purchase recycled toilet paper with plastic-free packaging.
  7. Repurpose glass jars. Glass jars are a perfect way to store any homemade jam, sauces, or chutneys.
  8. Start composting. Learn more about composting at home here.
  9. Recycle your devices when ready to dispose of. You can donate your old devices to schools and other institutions or drop them to our recycling centre free of charge.


Fashion & Beauty

  1. Buy second-hand clothes where possible. Invest in better quality items that last longer. Slow fashion trumps fast fashion.
  2. Choose fashion labels that upcycle waste instead of using virgin materials.
  3. Upcycle old clothes into new garments. For example, a dress you do not wear can be upcycled into a top and skirt. Instead of throwing away damaged clothing, acquire basic sewing skills to patch holes and sew buttons back on. Or if you have a bigger job, take to an alterations shop.
  4. Donate your unwanted clothing to give it a second life.
  5. Choose sustainably packaged beauty products.
  6. Ditch single-use cotton pads from your makeup routine. It takes 20,000 litres of water to produce just one kilogram of cotton. Switch to a reusable alternative such as muslin cloths or other reusable materials – there are lots of options out there!
  7. Consider using shampoo bars to reduce packaging.


College & Work Life

  1. Go paperless with your notetaking! Use your phone, tablet, or computer for taking any notes.
  2. Turn off your computer before leaving (or finishing if you WFH!) work.



  1. Use stainless steel drink bottles instead of plastic bottles.
  2. Stop buying birthday, Christmas and thank you cards! Make a hand-written note from recycled materials, these are much more meaningful.
  3. Choose a sustainable keep cup for your coffee.


We hope you find some of these sustainability tips helpful and easy to work into your own lifestyle and New Year’s resolutions. If we work together, these small sustainable changes will make the world of difference.


How to Reduce Food Waste this Christmas


When we think of Christmas, many things come to mind: happiness, togetherness, Santa, toys, and excessive amounts of food.

Christmas is an easy time for us to get carried away, buy too much food, and end up wasting more than we should. According to the Irish Waste Management Association (IWMA), we generate 20% more household waste during the Christmas season, and food waste is one of the major contributors.

The good news is that you can take a few simple steps to manage your food during the festive season that will save you money and reduce your carbon footprint.

So here are our top tips to reduce your food waste at Christmas, without taking away from the fun of festivities.

  1. Plan the menu
    Our top tip is to plan your Christmas menu before doing the food shop. Think back to last year and try to identify the food items that you had too much of. Did you buy too big a turkey, did you stock up on everything ‘just in case’, or were there certain food items that were not crowd-pleasers – that Christmas pudding perhaps? Whether you are having a small or larger gathering this Christmas, plan how much food you’ll need for the number of people joining you. Remember the shops are only closed for 2 days.
  2. Stick to the Christmas shopping list
    Once you have planned out what food you need, make a list, and stick to it. Check the fridge, freezer, and cupboards to make sure you’re not buying something you already have.
  3. Don’t PLAN to have leftovers
    If you have a tendency to over cater, resist the urge to make extra to have as leftovers. Trust that there will naturally be leftovers.
  4. Delicious leftovers – can save you time and money
    Without planning to have leftovers, you will most likely still have some. Christmas dinner leftovers are delicious ingredients and can be used for your Stephen’s Day dinner. If you have loads of leftover turkey, ham, or desserts pack up a little gift bundle for your guests to take home. Then you are not left with masses of leftovers that you’ll never be able to get through and your guests go home happy.
  5. Refrigerate or freeze leftovers ASAP
    Once you’ve cooked all this amazing food, you want to make sure it is going to last long enough for you to eat to eliminate any possible food waste. The sooner you refrigerate or freeze your leftovers, the sooner bacteria growth will be slowed and the longer your leftovers will last.

Why not try these easy tips this Christmas to help reduce your food waste! It is also the perfect opportunity to make a New Year’s resolution to continue planning your meals and portions, only buying food you need and storing it properly, reusing leftovers, and freezing food for another time.

Wishing you a very Merry Christmas, from all at The City Bin Co. 😊

6XMAS Featured

6 Ways to Reduce your Waste this Christmas

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It’s no secret that Christmas time can be the most excessive time of the year for most of us.

Figures from Repak show that in Ireland, our packaging waste increases by 25% over the Christmas period. We get through 6 million rolls of wrapping paper, 50 million bottles of beer, 51 million beer cans, 3 million spirit bottles, 23 million wine bottles and 20 million soft drink cans. This results in 74,000 tonnes of used glass, paper and cardboard being produced – that’s about 44 kilos of waste per household!

So, how can you easily reduce the waste you and your family produce this Christmas? Here are our 6 top tips for reducing Christmas waste:

  1. Personalise gifts by making the wrapping yourself, using cloth materials, newspaper magazine and any other suitable materials you have at home! If you receive gifts wrapped with plastic-based wrapping paper or heavily sellotaped wrapping, remember they’re not suitable for recycling.
  2. Make your own Christmas crackers from toilet or kitchen rolls or your own decorations using old jars, bottles, fabric, and newspaper. This is also a great fun family craft activity!
  3. Instead of buying new Christmas décor, check out what the charity shops have to offer or upcycle your old Christmas decorations to make funky new additions to your festive home.
  4. Natural decorations can look just as good as shop-bought ones. See what you have in your garden already, using things like fresh holly, pinecones and mistletoe are a great way to bring festive cheer into your home! The bonus is, when you are done with them, they can go back into the garden and be composted.
  5. If you have a real Christmas tree, make sure you recycle it at a designated recycling centre or even better if you live in Galway, book our City Junk service to come and take away your tree – hassle-free!
  6. Christmas cards – if you are sending Christmas cards avoid buying shop-bought ones, if you must, ensure they are recyclable. Create your own festive designs using any Christmas cards you kept from last year. If you have not saved any – keep this in mind for next year, and you’ll be extra organised for next Christmas and save a few pennies!

Although it is inevitable that you’ll have some amount of excess waste at Christmas time, if we all try to make more sustainable choice, together we’ll make an impact. We encourage people to take the time to find out what is recyclable, as we can all play a part in ensuring that waste items are disposed of correctly.


What’s your name?


Names can be tough to remember! Especially when you hear so many new names every day.

Chester Santos ‘The International Man of Memory’, famously said, ‘When you can remember somebody’s name, it shows them that they are important to you’. When James Kent and I walked into the bar of the Sheraton Hotel at the Mall of Emirates in Dubai in October 2016 we were both impressed with the hotel host. He was an Egyptian gentleman by the name of Abdou Hassan Gharby. As we entered the bar, Abdou shook our hands and made good eye contact. With a warm smile, he said ‘Hello Mr. James and Mr. Oisín, Welcome back. It’s so nice to see you again’. We were both amazed because we were only ever there once before and that was the previous June when we stayed at the hotel for a few nights on a work assignment. Abdou makes it his business to know everybody’s name and to welcome them.

The power of learning, knowing and addressing your clients by name in business has many positive outcomes, such as repeat business, familiarity, good rapport and respect. The customer sees the business representative is attentive and listening, creating confidence between both parties. It becomes easier to address shortcomings and sing praises. This is equally essential for colleagues as it is for staff. This is how you create culture. This is a good place to begin. There is the old saying in the world of commerce: ‘It’s not personal, it’s business’. For me, this is not true. All good business is personal and that a personal touch starts and finishes with a name. Your client will either know your name or you will know their name. Firstly, it’s up to you to start. Introduce yourself to your customers by means of nametags, verbally introduce yourself and in turn, ask the client their name. Write it down if you have to.

TBMGTAS CultureClub When I was in Doha City Centre shopping mall in Qatar, in March 2017, I went to the cinema to see Kong: Skull Island. I arrived early so I decided to grab a quick coffee in Caribou Coffee. I noticed that all of the staff wore hand-written badges that stated their name and which coffee they loved: ‘I’m Alex and I love Americano’. A name provides familiarity and friendliness. Two weeks later, I found myself in Times Square Shopping Centre in Dubai and I recognised the same branded coffee house. Because of my positive experience in Doha, I was drawn to get a take away there and, of course, noticed that all the friendly staff had their nametag and favourite coffee badge. When you learn somebody’s name and a little something about them you build trust. This trust is the base of any relationship, business or otherwise.

Starbucks is famous for asking the customers their name and writing it on the coffee cups. Each and every time I’m in my local Starbucks in Eyre Square Shopping Centre back in Galway, Ireland I’m always struck by how the staff ask for my name when taking my order and call me by name when my order is ready. No surprise that some of the staff remember my name and order when I go there.

If you are in an office and communicating by phone always introduce yourself by name first and then the company. ‘Good morning, my name is Joe and I’m ringing you from The Print Company’. You are at an advantage in the office as you can write the name down. If you are not in an office you can carry a notebook or record it on your phone. If you don’t know how to spell a name, just ask them. ‘Let me write that down. Can you give me the correct spelling of your name?’

Depending on how busy you are, you might think it’s not easy to remember so many names. Some simple techniques to help you remember is to say the client’s name back to them a few times within the conversation. Here are a few hacks for remembering people’s names:

Commit to remembering names
• Write down their name(s)
• Repeat the name in the conversation
• For complex names ask the person to spell their name
• Associate the name with a visual
• Focus on the person in front of you
• Be 100% in the conversation
• At the end of your day go back over all the people you met

Mr Abdou from the Sheraton Hotel made it his business to remember the names of James Kent and I. He created a bond resulting in repeat business. What the staff in Caribou Coffee, Starbucks and the Sheridan Hotel have in common is people that nurture great culture.

Culture is an established ingredient in customer service. And, for good reason.

Taken from The ‘Binman’s Guide to Amazing Customer Service’ by Oisin Browne, which can be ordered on Amazon Kindle today. It is stocked in Charlie Byrne’s in Galway, Hana’s Bookshop in Dublin, and O’Mahony’s bookshop in Limerick.


The Culture Club


It’s tough to define culture in business. If I had to boil it down to one thing I would say: Culture is established by the attitude and behaviour of the leadership of a business.

You could say; change the leadership and you change the culture. I believe this is true, but unless you have a set direction guided by a strong leader, you could be swopping out one bad egg for another.

Company culture isn’t just one thing. Yes, it’s guided by the leader of the organization but it is so much more. It is the character of your company. It’s the collective personality that the customer sees. It’s the vibe. It represents the environment in which you work. It’s the backdrop of your business. Company culture can be created using a variety of elements such as a company mission, values, ethics, expectations, and goals. These are nothing if you don’t have the right people, space and atmosphere. It’s the empowerment of you and your colleagues to do what needs to be done. It’s your buy-in and fit to the company spirit. It’s your daily interactions and sincere passion about what you do.

Amazing culture promotes collaborations and rewards successful initiatives. Amazing culture listens and respects different opinions. Strong cultures celebrate their history and have a strong relationship with their customers. In a letter to his entire team in October 2013, Airbnb’s Brian Chesky defined culture as; ‘Simply a shared way of doing something with passion’. Author of Organisational Culture and Leadership, Edgar Schein, states 3 ways to understand culture:

Firstly, Artefacts; the visible things like what people wear to work or every desk is a tidy desk; Secondly, Beliefs and values; which are more invisible, like respecting opinions and decisions; and thirdly, Basic underlying assumptions; which are usually oblivious, like a belief that you should hire people like yourself or a principle that no product or service should be given without review.


TBMGTAS CultureClubWhile the day to day running of the business will bring you all sort of issues and problems such as financial strains and product pressure points, they will all pass. What will always be evident is the culture. And a strong culture will solve any problem and unravel any issue with more ease and faster than an uncultivated culture. ‘Culture eats strategy for breakfast’, is a famous phrase coined by management guru Peter Drucker and made famous by Mark Fields, President at Ford. I believe both are important and that there is a direct relationship between a healthy culture and a company’s strategy which, in turn, affects profits. That said, culture is a tough thing to balance. It’s a moving target that has different values for different people. It’s something that grows and evolves over years.

To understand your culture, you need to evaluate your current organisational culture. This can be done by electing a Company Culture Officer (CCO) whose task it is to oversee and implement a culture strategy. They need to look at the people. Interview the employees. Look at the space. Are the offices well located and divided? Look at the tools, phones, computers, wall displays and TV screens. Look at the canteens, washrooms, parking and common areas. How do people use these spaces? Are they welcoming? Look at communication. How do you communicate with your colleagues? Is there a positive atmosphere in the business? What interactions do employees have inside and outside the business? Then look at the company from the top down. Does the management team or the CEO embrace transparency? Are employees appreciated and rewarded for valuable contributions to the company? Is there a social club or a team events manager to nurture strong relationships between colleagues? Is there empowerment on the front line and is this supported? Is there flexibility? Does the company communicate the values, goals and purpose? Are they understood and delivered with passion? It’s important to display and communicate core values to all members of the team. When a new employee starts at The City Bin Co. they attend an induction workshop with the CEO of the company to introduce them to the company’s history, values, customer expectations, mission and purpose. This is the beginning of creating a high-level trust between the leadership and all members of the team. It demonstrates open communication.

As a main driver in The City Bin Co., culture-learning ranks high with opportunities for career development, mentoring and training provided through programmes such as ‘Earn as you learn’ and ‘Garbage University’. There is no ‘one fits all’ solution for creating culture but there are a few basics that can be achieved from the get-go, one step at a time:

• Create an environment of trust
• Respect all employees and customers
• Communicate your core values and principals to all
• Empower employees by allowing them to make decisions
• Embrace failure. Make an acceptance for mistakes and risk-taking
• Encourage creativity, innovation and the development of ideas
• Collect feedback and suggestions
• Create a learning environment where the team can grow 
• Measure success by the mood of the camp and not just the sales, KPIs or a P&L sheet

Taken from The ‘Binman’s Guide to Amazing Customer Service’ by Oisin Browne, which can be ordered on Amazon Kindle today. It is stocked in Charlie Byrne’s in Galway, Hana’s Bookshop in Dublin, and O’Mahony’s bookshop in Limerick.


Stretch Like A Cat

With more people working from home, they are missing out on the morning commute where there is an opportunity to get the muscles moving before starting the day’s grind.

PreOrderRHSSitting in a chair with your head tilted in the same position for long periods of time can add a large amount of pressure and strain to the back muscles and spinal discs. People with customer centre jobs or desk jobs generally don’t move around much. The tendency is to slouch over time. I used to suffer from back and neck pain when I was working in the call centre many years ago. The cure was simple. Stretch like a cat.

It’s important to move the muscles and stretch. Before and after work and at the break times, I would take a few minutes to stretch. Every time I got up, I stretched my arms, legs and back. Add stretching to your daily routine and be consistent. Each session should be two minutes every hour or so. If you are not sure about stretching, invite a personal trainer to demonstrate to all the team.

My brother Ronan was a personal trainer while I worked in the customer centre and here is the stretching routine he did out for me:

  • Stand up. Slowly reach to the sky and stand on the tips of your toes for three seconds. Repeat three times.
  • Stretch your neck. Move slowly in circular movements 
five times in each direction.
  • Drop your head down and tuck in your chin. Slowly 
turn your chin toward your left shoulder, and then 
slowly turn toward your right shoulder.
  • Stretch your shoulders up to the sky. Hold the position 
for three seconds and release.
  • Stretch your feet and arms. Reach for the sky while 
standing on your tippy toes and hold for two seconds 
and release.
  • Stretch your hands. Simply open and close your fist 
holding all fingers stretched out in the opened position.

This routine was designed for me and we are all very different. Find what works for you. If you have an existing condition or have had surgery then some stretches may not be appropriate. Always consult a personal trainer or professional doctor first. If doing a stretching routine like this isn’t your cup of tea simply get up and take a quick three-minute walk.

Your body will thank you.

Taken from The ‘Binman’s Guide to Amazing Customer Service’ by Oisin Browne, which can be pre-ordered on Amazon Kindle today and will be available along with the paperback on the 27th of November on Amazon. It will be stocked in Charlie Byrne’s in Galway, Hana’s Bookshop in Dublin, and O’Mahony’s bookshop in Limerick.


Start your day with a power hour



The total opposite of getting nothing done, having too many interruptions in your work, or procrastination, is productivity.

To kick start your day and continue at top pace, slip a power hour into your schedule. A power hour is one full hour without unplanned distractions, unrelated phone calls, negative self-talk with yourself or gossip with others, unwarranted pauses for teas and coffee, playing with your phone, surfing the internet on social media, and anything else that will stop you from focusing directly on the task in front of you. This is how you clear your inbox. You would be surprised how many emails you can send out in an hour. This is how you call your customers one after another. This is how you clear any backlog. When you give undivided attention to any task without distraction you will find that you build momentum and focus as you go further into that hour. The minute you are distracted you lose the drive that forces you to dive into the work you are doing and get it done. You lose time. It’s very hard to pick up a task with the same focus and energy if you have been distracted. You often go back to the job on hand thinking about whatever it was that pulled you away. The idea of a power hour is that you allow nothing to pull you away.


It’s a bit like swimming in a pool. When you go swimming you swim lengths of the pool. You normally don’t stop and have chats or go and make a coffee or look at your phone. You do what you came to do. Swim. This is just like swimming! Look for a quiet time to have your power hour. For me, it’s the first thing in the morning. I would even suggest that you wake up early before the rest of the world starts working and get a head start on the tasks you wish to focus on. More importantly, find a time that suits you. This is like an athlete training for an event. When athletes train they are training for results. They focus on one thing only. They focus on their game. It’s the same for you. Focus on one task at a time. Whatever is not needed, such as phones or the internet, remove them from your radar. If you work around other people let them know that for that hour you don’t want to take any calls or speak to anybody as you are working on something that needs your total focus. It will take time and practice. Print up a power hour sheet that you can monitor the work you are getting done each day and see your progress.

You will get results. In fact, I use this method for my writing. And, my editor is delighted with my approach!

Taken from The ‘Binman’s Guide to Amazing Customer Service’ by Oisin Browne, which can be pre-ordered on Amazon Kindle today and will be available along with the paperback on the 27th of November on Amazon. It will be stocked in Charlie Byrne’s in Galway, Hana’s Bookshop in Dublin, and O’Mahony’s bookshop in Limerick.


3 Books & Counting…


Written by The City Bin Co.’s Oisin Browne, Author of ‘The Binman’s Guide’ business book series.

English grammar was never my strong point, so I would have never handpicked myself to write business books. Everything was against me, from my short attention span to my mild dyslexia. If I was told in 2010 that I would write and publish three books over the next ten years I wouldn’t have believed it! Roll on November 2020 on the month of the launch of my third book and I am quietly content with this unexpected journey so far. Yes, I can tick the box as an author, but more importantly, I have grown professionally and personally as a result of committing to writing the three books.

Through writing, rewriting, and editing, going back and forth with an editor, my grammar, thankfully has improved over time. I wanted to write business books that would be an easy read and a solid introduction for people starting in business or people in a business that wanted a refresher that would inspire new ideas that they could apply to their own situation.



Not alone would my grammar improve, but a great plus of writing a book is the learning that comes from researching and studying the topic of the book. With all three books containing interviews from business owners on their success and learnings, this gave me an opportunity to get an in-depth insight into successful businesses. In many ways, writing each book was kin to doing a university business Masters on the subject. With this book-writing journey came a professional speaking experience where I was invited to speak to universities, businesses, and conferences to talk on the topic of the books. Also, I did a lot of interviews with local and national journalists and was featured on radio and television shows. These experiences helped me become confident in public speaking and sharpened my communication skill.

In hindsight, while I had my personal flaws that gave me indications that writing books would be a tough and near-impossible task for me, I can now see the two main elements I unknowingly applied to my writing journey that made it possible for the three books to be completed and published. They were my long-term intentions and my tunnel vision stubbornness that I used to fuel my commitment.

I am a dreamer. I love to dream big and do a lot of future planning, you know, that question; ‘Where do you see yourself in 5 or 10 years from now?’ From the start, my intention was to write 3 business books over a period of 10 years to inspire and give ideas to people interested in developing their sales and marketing game. In setting the bar at 3 books it allowed me to aim high and fall far. I told everybody my intention as I knew my closest colleagues would hold me accountable and I committed to doing all three books and seeing it through.

It has always given me a great sense of accomplishment to have one of my finished books in my hands. One of my big learnings is that accomplishments don’t appear out of thin air. Accomplishments are the result of a commitment to follow-through. The process of writing a book is sometimes a lonely solitary experience that entails many months of research, writing, and editing, while the launch of the book is a party, with a book launch, reading sessions, radio interviews, workshops, and lots of promotional events!

I remember in 2012 at a marketing meeting throwing out the idea of writing a series of thought leadership books for The City Bin Co., as a way to create content for the brand and to help place the brand in a different space than the competitors. I knew I could write as I had been writing a column in the business section of the local paper The Galway Advertiser sharing business ideas and inspirations. But I never thought to take on a project so big. I didn’t think I’d be able, but I was willing to give it a go.

I felt enthused to apply my skills as a writer and to exercise my creativity for the company that I worked for. I decided I would share my experiences and ideas over 3 books and stick to the areas that I was confident with and where I had the most knowledge. They were Selling, Marketing, and Customer Service. From 2003 to 2012 I worked as part of the sales team in The City Bin Co. I was a Sales representative managing the B2B portfolio for many years in Galway before moving onto the role of Social Media Manager and setting up the Social Media channels and working with the team on large marketing campaigns as the company expanded into the Dublin market. My experience during this time helped sculpt the content of the first two books on the subject of Selling and Marketing.

My new book ‘The Binman’s Guide to Amazing Customer Service’ was always going to be part of this collection as it is what I have known and learned for the last 22 years working with The City Bin Co. I never just worked for a company that provided a waste collection service, skips, and bins. More than that, I worked for a company where the culture always guided and supported me to provide an excellent experience to the customers.

It is a proud moment in my book writing experience to hold this book in my hands, as this was the book that I was always waiting to write and publish. This was to be the defining book in the collection. And it is. However, this will not be the last book as I have definitely got the writing bug. I am already committed to writing my fourth business book. So, it’s three books and counting! While this book on ‘Amazing Customer Service’ will be a tough act to follow, I believe what makes the subject of this book important is that everything in business ultimately comes back to one thing; the Customer, and the desire to give the customer an amazing Customer Service.

It’s such a great feeling to launch a body of work that helps business owners and employees tune into their own customer service and explore how they can turn the dial just a little, or maybe a lot, to make it an amazing experience for their customers.

The Binman’s Guide to Amazing Customer Service can be pre-ordered on Amazon Kindle today and will be available along with the paperback on the 27th of November on Amazon. It will be stocked in Charlie Byrne’s in Galway, Hana’s Bookshop in Dublin, and O’Mahony’s bookshop in Limerick.